Holly Munter Koenig is an award-winning association executive and visionary change leader with over 30 years of experience partnering with association leaders to drive growth and deepen impact. Throughout her career, Holly has worked side by side with every executive she’s served — coaching them to step confidently into their roles and become the most effective leaders of their staff or Board of Directors.

Known for her collaborative style, practical insights, and deep commitment to developing leaders, Holly empowers association executives to grow into their full potential. She brings a hands-on, personalized approach to every engagement — not to take over, but to coach, guide, and stretch leaders to lead with confidence and clarity. Drawing from decades of experience in strategy, performance improvement, organizational design, and stakeholder engagement, Holly helps leaders strengthen their skills, expand their perspective, and navigate complexity with purpose. At the core of her work is a belief that when leadership is supported, everything else becomes possible.